Give as your business earns
Profit with purpose: impact with every sale
Donating a percentage of your sales is a simple, transparent way for your business to support UK wildlife and habitat restoration. By linking giving directly to your business activity, you can create ongoing environmental impact while demonstrating responsible, values-led business practice. We work with Work For Good to help businesses donate compliantly, clearly, and with real impact.
We’ve teamed up with the fundraising platform Work For Good to make it easy for you to donate in a number of ways:
• Give Through Your Sales
Donate a percentage of your total sales, or for a particular product or service.
• Give a Day of Earnings
Choose a day and donate all or a percentage of what you earn that day.
• Give Through Your Fees
Donate a percentage of your fees for a specific client or project.
• Give When You Succeed
Donate a percentage or fixed amount, if you hit a specific target.
Work For Good is a UK-based platform that helps businesses donate a percentage of sales to charity in a compliant and transparent way.
UK law requires businesses to be clear and compliant when linking sales to charitable donations. Work For Good makes this straightforward, handling the legal framework so your business can give with confidence.
How to Donate
To make a donation to Natural World Fund via Work For Good, click the button below to visit our Work For Good page and hit the big red donate button.
You can then complete your donation in three easy steps.
Create a free Work For Good account for your business.
Choose Natural World Fund and decide how much of your sales you’d like to donate.
Let customers know how their purchases are supporting UK wildlife and nature.
Sharing With Customers and Employees
Telling your giving story
You’ll also be given the opportunity to create your very own Work For Good page. This way, you can share your charitable giving with customers, clients and employees – and let others know about Natural World Fund and the vital work we do supporting wildlife in the UK.
Where Your Money Goes
At the Natural World Fund, we are committed to making every donation count. Your support directly helps protect and restore the UK’s precious wildlife and habitats. Here’s how we use your contributions:
Habitat Restoration – 85%
The majority of your donation goes straight into on-the-ground conservation projects. This includes planting trees, restoring wetlands, creating wildlife corridors, conducting environmental surveys, and supporting vital research and monitoring. These actions help wildlife thrive and ensure that nature can flourish for generations to come.
Administration & Support – 15%
A smaller portion supports the essential running of our charity, including staff, fundraising efforts, and organisational management. These resources ensure we operate effectively, stay compliant with UK charity regulations, and deliver real impact for nature.
Why Your Support Matters
Donations made through percentage-of-sales giving help fund habitat restoration, land protection, and nature recovery projects across the UK. By connecting donations directly to business activity, this model provides reliable, ongoing support for long-term environmental work.
Restore Vital Habitats
• Help revive degraded land, including forests, wetlands, and meadows
• Support thriving ecosystems that sustain wildlife
• Capture carbon and contribute to a healthier environment
Protect Native Wildlife
• Provide safe spaces for threatened species like hedgehogs, pollinators, and birds
• Enable reintroduction and monitoring programs
• Ensure long-term survival of local biodiversity
Make a Lasting Impact
• Even modest donations fund meaningful, science-led restoration projects
• Receive updates to see the tangible difference your support makes
• Contribute to community-driven conservation initiatives
Start donating a percentage of your sales today and help protect UK wildlife through your business.
